Privacy policy
Last updated: 19 August 2026
SIR INK PTY LTD (ABN: 66 700 217 063) ("Sir Ink," "we," "us," or "our") operates the website sirink.co (the "Site") and sells tattoo aftercare products, including Tattoo Recovery Gel, Moisturise & Protect, and Tattoo Brightener.
This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our Site, make a purchase, or otherwise interact with us. We are committed to handling your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
By using our Site, you agree to the collection and use of information in accordance with this policy.
1. Who We Are
SIR INK PTY LTD 2A Yvette Court, Epping, VIC 3076, Australia Email: help@sirink.co
2. Personal Information We Collect
We may collect the following types of personal information:
- Contact details: name, email address, phone number, billing and shipping address
- Order information: products purchased, order history, payment confirmation (we do not store full payment card details — these are processed securely by our payment provider)
- Account information: if you create an account, your login details and order preferences
- Communications: messages you send us via email, contact forms, or social media
- Marketing preferences: whether you've opted in to receive emails or SMS from us
- Technical and usage data: IP address, browser type, device information, pages visited, and referral source, collected automatically through cookies and similar technologies
- Reviews and content: any reviews, testimonials, or content you submit to us
We do not knowingly collect sensitive information (such as health information) unless you voluntarily provide it to us, for example in a customer service enquiry.
3. How We Collect Your Information
We collect personal information when you:
- Browse or make a purchase on our Site
- Create an account
- Subscribe to our newsletter or marketing communications
- Contact our customer support team
- Interact with our social media pages or advertisements
- Use our Site, via cookies and analytics tools
Our Site is built on the Shopify platform, which also collects certain information as part of processing your order. Shopify's own privacy practices are described in their Consumer Privacy Policy.
4. How We Use Your Information
We use your personal information to:
- Process and fulfil your orders, including payment, shipping, and returns
- Communicate with you about your orders, account, or enquiries
- Send marketing communications, where you have opted in (you can unsubscribe at any time)
- Improve our Site, products, and customer experience
- Run targeted advertising campaigns (e.g. via Meta and Google Ads)
- Detect and prevent fraud, and comply with legal obligations
- Analyse usage trends and Site performance
5. Cookies and Tracking Technologies
We use cookies and similar technologies to operate our Site and improve your experience. These may include:
- Essential cookies — required for cart, checkout, and account functionality
- Analytics cookies — to understand how visitors use our Site (e.g. Google Analytics)
- Advertising cookies — to deliver relevant ads and measure campaign performance (e.g. Meta Pixel, Google Ads)
You can control or disable cookies through your browser settings. Disabling cookies may affect the functionality of our Site.
6. Disclosure of Your Information
We may share your personal information with:
- Service providers who help us run our business, including Shopify (e-commerce platform and hosting), payment processors, shipping and logistics providers, and email/SMS marketing platforms
- Advertising and analytics partners, such as Meta and Google, for the purpose of marketing and measuring ad performance
- Professional advisors, such as our accountant or legal advisors, where necessary
- Government or regulatory bodies, where required by law
We do not sell your personal information to third parties.
Some of our service providers may store or process data outside Australia (for example, on servers operated by Shopify, Meta, or Google). Where this occurs, we take reasonable steps to ensure your information is handled in a manner consistent with the APPs.
7. Data Security
We take reasonable steps to protect your personal information from misuse, loss, unauthorised access, modification, or disclosure. This includes using secure, PCI-compliant payment processing through Shopify and restricting access to personal information to authorised personnel only.
No method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
8. Data Retention
We retain your personal information for as long as necessary to fulfil the purposes described in this policy, including to comply with our legal, accounting, and reporting obligations. Order records are generally retained in line with Australian tax and consumer law requirements.
9. Your Rights
Under the Privacy Act and the APPs, you have the right to:
- Request access to the personal information we hold about you
- Request correction of inaccurate or out-of-date information
- Opt out of marketing communications at any time (via the unsubscribe link in our emails or by contacting us directly)
- Lodge a complaint about how we've handled your personal information
To exercise any of these rights, please contact us at help@sirink.co. We will respond to your request within a reasonable timeframe.
If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.
10. Children's Privacy
Our Site and products are not directed at children, and we do not knowingly collect personal information from anyone under the age of 16. If you believe we have inadvertently collected information from a child, please contact us so we can delete it.
11. Third-Party Links
Our Site may contain links to third-party websites. We are not responsible for the privacy practices of those websites and encourage you to review their privacy policies separately.
12. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any changes will be posted on this page with an updated "Last updated" date.
13. Contact Us
If you have any questions about this Privacy Policy or how we handle your personal information, please contact us:
SIR INK PTY LTD 2A Yvette Court, Epping, VIC 3076, Australia Email: help@sirink.co